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  • Trustifying AI
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Enabling Fair, Inclusive & Transparent AI

Enabling Fair, Inclusive & Transparent AIEnabling Fair, Inclusive & Transparent AIEnabling Fair, Inclusive & Transparent AI

For a fairer technological future for all

Enabling Fair, Inclusive & Transparent AI

Enabling Fair, Inclusive & Transparent AIEnabling Fair, Inclusive & Transparent AIEnabling Fair, Inclusive & Transparent AI

For a fairer technological future for all

The need for global standards for AI

Artificial Intelligence (AI) has been reshaping industries, economies, and societies across the globe. Its rapid evolution has already outpaced the establishment of comprehensive global standards for its safe, reliable and and ethical deployment. This gap leaves businesses, governments, and individuals exposed to risks — from biased algorithms, to unsafe AI applications in critical fields like healthcare and transportation.


Bias and discrimination in AI have significant societal impacts, including perpetuating inequalities, economic disadvantages, and eroding trust in AI systems. These issues arise from complex causes such as biased data, imbalanced representation, flawed algorithms, and human bias. The emergent behaviours / unexpected abilities of AI, and Generative AI's opaqueness and lack of explainability further heighten these risks. 


To effectively address the risks of bias and discrimination—without overshadowing critical concerns like safety, accountability, and robustness—a universal, credible Certificate of Conformity for fair, inclusive, and transparent AI is urgently needed. This certificate would validate AI systems’ compliance with international standards, ethical guidelines, legal requirements, and the principles of fairness, inclusivity, and transparency.

Introducing Fair, Inclusive & Transparent AI (Fit AI)

Scheduled to launch in October 2025, Fit AI (Fair, Inclusive & Transparent AI) will be a new global Certificate of Conformity for AI that fills the gap in global standards by offering a unified, internationally recognised benchmark that ensures AI systems are unbiased, transparent, and privacy-focused, specifically.  It will:-


  • Unify standards: Current certifications are industry-specific or regionally focused, leaving a patchwork of inconsistent requirements. Fit AI will harmonise existing certificates.


  • Mitigate specific risks: Remove the uncertainty regarding the fairness, inclusivity and transparency of AI systems specifically by providing a clear benchmark for users and developers.


  • Facilitate  trust in AI technologies: Assure both private and public sectors that AI technologies can align with societal, ethical values and regulatory requirements.


Fit AI is brought to you by Trustifying AI, specialists in AI governance.

Setting up the Fit AI certification

Collaborating: Governments & Standards Bodies

Collaborating: Governments & Standards Bodies

Collaborating: Governments & Standards Bodies

We will be establishing partnerships with governments, international organisations, and standards agencies such as the ISO, IEC, and IEEE to align our certification with existing and emerging AI regulations, including the EU AI Act, NIST frameworks, and other region-specific guidelines.

Partner with us

Engaging industry leaders & academia

Collaborating: Governments & Standards Bodies

Collaborating: Governments & Standards Bodies

Our advisors will include leading AI experts, ethicists, and industry stakeholders to ensure our certification addresses real-world needs and challenges.




Become an Advisor

Crowdfunding

Collaborating: Governments & Standards Bodies

Shaping the future of AI needs financing! We will launch a crowdfunding drive to raise funds and will welcome donations and contributions from businesses, organisations, individuals....everyone! 



DONATE

Developing a comprehensive framework

The certification will focus on specific aspects of AI systems, including:

- Ethics: Preventing bias, ensuring fairness, and promoting inclusivity.

- Transparency: Making AI operations understandable and accountable.

- Data Privacy: Protecting user information and complying with global data laws.

Creating an accessible certification process

Creating an accessible certification process

Our approach will be designed to be rigorous yet accessible, providing organisations with tools, resources, and expert guidance to achieve certification. For continuous compliance, we will offer periodic audits and re-certifications.

Building awareness & trust

Creating an accessible certification process

Through outreach and education, we will aim to raise public awareness of the importance of conformity with the principles of fairness, inclusivity and transparency in AI, helping businesses and consumers alike make informed decisions about adopting and trusting AI technologies. 


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